Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.Brand is the name and identity, which differentiates the products of your company from that of others. It will not be wrong to say that for major companies the value of Brand is generally more than their physical assets.
A strong brand is invaluable to the success of any organization. In our experience, organizations spend 5-10 percent of their revenue on marketing activities, promotional events, product development and customer experience improvement. However, such attempts by companies can be undermined by acts of infringement and forgery (particularly in India), resulting in financial loss and reputational risk. Furthermore, the evolving nature of laws protecting intellectual property rights in India and the resulting pace of enforcement action have compelled brands to proactively protect their assets.
Counterfeit products have an adverse impact not only on revenue, but can also severely tarnish brand image, which takes years and sometimes decades to establish. They also endanger the safety and well-being of the end consumers. The Government also faces huge losses in their net revenue due to illicit trade in goods.
We provide preventive and investigative services focused on helping protect our customers' brands from fraud or theft, forgery and infringement (IP, patent and copyright), and other associated risks. By continually evaluating our customers' builds in the retail supply chain, including third-party providers, we can identify vulnerabilities, develop early warning systems, and design and implement compliance-training programs. In addition, we can assist with investigations both online and offline as well as assist with live incident management and response.
